Global demand for shea butter has soared in recent years, and the industry is set to exceed $3.5 billion by 2028.
This African staple has been at the heart of community life for centuries, as a food source, cooking oil and medicine. Today, approximately 16 million women work in the shea butter industry and their vital role has not gone unnoticed.
International partners are now investing in the workers as well as the end product, empowering shea butter harvesters to become more autonomous and prosperous. This ‘win-win’ scenario is explored in the latest ‘Beyond The Headlines’ film, to discover whether this new kind of mutually beneficial alliance can make a profound difference.